“That is still what Scripps is all about.
“It was a blue-collar newspaper meant to target a segment that was not represented by the newspapers back then,” Lawlor says. Journalism is just as integral to Scripps’ identity, going back to the company’s origins as a 19 th century penny press in Cleveland, Ohio. All are geared to following a fast-moving consumer, revolutionary changes in technology and dramatic upheavals in workplace culture towards a sustainable, profitable future.
This time around, the distinction is supported by an extraordinary catalog of bold moves made and efforts underway. Scripps is TVNewsCheck’s Station Group of the Year for 2022, the only broadcaster to be twice recognized as such after first being honored in 2017. Lock in on any single facet where the company is working to reinvent broadcasting rules - the shape and form of the newscast, the way advertising is sold, who will be leading this industry and where and how they will be doing their jobs - and all of it traces back to the company’s bedrock foundations of journalism and self-perpetuation. Nearly everything else there is to be said about Scripps and the heft of innovations and dramatic business pivots it has made must be filtered through these two, ineluctable facts. Scripps Co.: that journalism is a sacrosanct calling and mission for its people there, and that this 144-year-old company intends to be around for a very long time to come.
From the beginning, there are two things you need to know about The E.W.
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